OteyTackett966

When people start to create a Fitness Business they just want to get personal training clients... nothing fancy. Just clients... ones that pay preferably so specialising in a particular area doesn't cross their minds marketing systems for personal trainers.

If you do any have a look at marketing (which I suggest you do) you'll hear that you HAVE to specialise and "If you attempt to attract everyone, you'll interest no one" most of these sayings have truth but are not very helpful for your requirements when you're starting out so I will attempt to expand on them to give it more meaning in your marketing

Once you generalise (try to attract everyone) you:

Have no real focus in your personal trainer marketing programs, your materials certainly are a little woolly and don't address a particular program that your potential client base has

You may not know how to start together with your marketing yourself as a personal trainer if you help anyone who wants to tone up and slim down, where can you go? But if you help bodybuilders with their 16 week contest preparation, or office workers with back pain, or first-time half marathon runners with their 12 week training, or new mums with fat reduction. You'll find out where they congregate on line and offline, write your marketing based on them and ensure it is specialist