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If you're an emerging organization with the subsequent excellent product, sometimes you need an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth men and women willing to invest in entrepreneurial organizations at an early stage - shelled out a lot more than $18 billion into early-stage companies last year alone, compared to $304 million by venture capitalists. Discovering an angel investor, however, is not an effortless job. Safer Smokes Inc. is one particular organization that understands the challenge of attracting the proper investors. This improvement-stage firm is tapping the smoking cessation industry with a special tobacco-free of charge, nicotine-free smoke known as Bravo, which has the appearance of a conventional cigarette and burns like tobacco, but is actually produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For organizations like Safer Smokes, it might be also soon to method significant venture capital firms, yet time to move beyond networking with family members and close friends. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see via to the true investment opportunity," stated Torigian. So how do businesses like Safer Smokes attract their angel? Most angel investors prefer firms that are most likely to show positive money flow inside their very first 18 months, so having these types of statistics about your market can be an incentive.
 * Have a clear-cut target marketplace for your item or service. For example, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $ten billion per year, up from $6 billion just three years ago.
 * Match the company plan objectives to the angel's risk tolerance. Investors want to know the product or service will be special and well-cultivated. Safer Smokes has a patented resolution that business officials say will "impact the landscape of the well being care market." idea angels com