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Social bookmarking can be a process for Online users to organize, retailer, manage and search for bookmarks of resources on the web. Lots of on the web bookmark management solutions have launched given that 1996; Delicious, founded in 2003, popularized the terms "social bookmarking" and "tagging". Tagging can be a considerable function of social bookmarking systems, enabling users to organize their bookmarks in flexible techniques and create shared vocabularies referred to as folksonomies.

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The idea of shared on the net bookmarks dates back to April 1996 with all the launch of itList, the capabilities of which included public and private bookmarks. Inside the next three years, on the internet bookmark services became competitive, with venture-backed corporations for instance Backflip, Blink, Clip2, ClickMarks, HotLinks, and others entering the market place.[5][6] They provided folders for organizing bookmarks, and some services automatically sorted bookmarks into folders (with varying degrees of accuracy). Blink included browser buttons for saving bookmarks; Backflip enabled users to e mail their bookmarks to others[9] and displayed "Backflip this page" buttons on partner web sites.[10] Lacking viable income models, this early generation of social bookmarking organizations failed as the dot-com bubble burst - Backflip closed citing "economic woes at the start from the 21st century". In 2005, the founder of Blink said, "I do not assume it was that we had been 'too early' or that we got killed when the bubble burst. I think it all came down to product design, and to some incredibly slight differences in approach."

Founded in 2003, Delicious (then referred to as del.icio.us) pioneered tagging and coined the term social bookmarking. In 2004, as Delicious began to take off, similar solutions Furl and Simpy were released, as well as Citeulike and Connotea (sometimes referred to as social citation services) and the connected recommendation technique Stumbleupon. In 2006, Ma.gnolia (later renamed to Gnolia), Blue Dot (later renamed to Faves), Mister Wong, and Diigo entered the bookmarking field, and Connectbeam included a social bookmarking and tagging service aimed at firms and enterprises. In 2007, IBM released its Lotus Connections product.[14] In 2009, Pinboard launched as a bookmarking service with paid accounts. As of 2011, Furl, Simpy, Gnolia, and Faves are no longer active services. Digg was founded in 2004 having a connected technique for sharing and ranking social news, followed with Reddit in 2005 and Newsvine in 2006.

For users, social bookmarking is usually useful as a way to access a consolidated set of bookmarks from various computer systems, organize significant numbers of bookmarks, and share bookmarks with contacts. Libraries have located social bookmarking submission service to be beneficial as an quick technique to offer lists of informative links to patrons.

With regard to building a high-quality search engine, a social bookmarking program has a number of advantages over standard automated resource location and classification software, such as search engine spiders. All tag-based classification of Internet resources (like internet websites) is accomplished by human beings, who have an understanding of the content of the resource, as opposed to software, which algorithmically attempts to determine the meaning of a resource. Also, folks can come across and bookmark web pages which have not but been noticed or indexed by web spiders. Moreover, a social bookmarking program can rank a resource depending on how several occasions it has been bookmarked by users, which might be a a lot more valuable metric for end-users than systems that rank resources according to the number of external links pointing to it (although both varieties of ranking are vulnerable to fraud, and each need technical countermeasures to try to handle this).

Social bookmarking can also be susceptible to corruption and collusion.[20] As a result of its recognition, some people have began contemplating it as a tool to work with in addition to search engine optimization to generate their web site extra visible. The far more typically a net page is submitted and tagged, the far better opportunity it has of becoming found. Spammers have began bookmarking precisely the same web page various instances and/or tagging each and every page of their web site employing a lot of well known tags, obliging developers to continually adjust their safety technique to overcome abuses.