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As an Affiliate marketing strategy, SEO considers how engines like google work, exactly who look for, the actual search phrases or keywords typed into search engines like google and which search engines like google are liked by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to a particular keywords also to remove barriers on the indexing activities of search engines like yahoo. Promoting a website to improve Posicionamiento Web en Google the quantity of backlinks, or one way links, is an additional SEO tactic.

The acronym "SEOs" can talk about "search engine optimizers," an expression adopted by a niche of consultants who perform optimization projects on behalf of clients, and by employees who perform Search engine optimization services in-house. Website optimizers may offer SEO as being a stand-alone service or as a part of a broader marketing strategy. Because effective SEO may need changes towards the HTML source code of a site and content, SEO tactics could be incorporated into web development and design. The word "search engine friendly" may be used to describe website designs, menus, website cms, images, videos, shopping carts, along with other elements that were optimized when it comes to google search exposure.