User:LunnFaal1409

Innovation Management - how exactly does the user benefit?

Creativity is a problem identification and idea generation whilst innovation serves as a idea selection, development and commercialisation.

You can find distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance innovation management software, development and commercialisation. Whilst there isn't a guaranteed method to commercial success, these processes enhance the probability a good ideas will probably be generated and selected knowning that investment in developing and commercialising those ideas will never be wasted.

Idea valuation techniques include:

a)	Comparing idea types

b)	Analysing fit with the firm

c)	Analysing practical impediments

d)	Deciding when you issue GO or KILL decisions when ideas are inside idea funnel

However, what's often overlooked is in-depth analysis of innovation management. Ultimately, a concept is valued by user take-up. In a commercial world, it truly is valued all the more severely - by profit margin and shareholder / stakeholder benefits.

Analysis of the buyer experience cycle plus the utility layers is often a start point.

Over the buyer experience cycle, it's possible to measure benefit along at least six stages. Such as:

a)	Purchase

b)	Delivery

c)	Use

d)	Supplements

e)	Maintenance

f)	Disposal

On the utility level, you are able to measure user benefit along several more levels, including:

a)	(Collective) productivity

b)	Simplicity

c)	Convenience

d)	Risk

e)	Fun and Image

f)	Environmental

g)	Friendliness