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If you're an emerging business with the subsequent wonderful item, at times you need an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth individuals prepared to invest in entrepreneurial companies at an early stage - shelled out much more than $18 billion into early-stage organizations last year alone, compared to $304 million by venture capitalists. Finding an angel investor, nonetheless, is not an simple activity. Safer Smokes Inc. is 1 firm that understands the challenge of attracting the proper investors. This development-stage company is tapping the smoking cessation industry with a special tobacco-cost-free, nicotine-free of charge smoke referred to as Bravo, which has the appearance of a classic cigarette and burns like tobacco, but is in fact created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For businesses like Safer Smokes, it may be too soon to method large venture capital firms, but time to move beyond networking with loved ones and pals. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see by means of to the true investment opportunity," said Torigian. So how do businesses like Safer Smokes attract their angel? Most angel investors prefer companies that are likely to show positive cash flow within their very first 18 months, so having these sorts of statistics about your marketplace can be an incentive.
 * Have a clear-cut target industry for your product or service. For instance, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $ten billion per year, up from $6 billion just 3 years ago.
 * Match the business program objectives to the angel's risk tolerance. Investors want to know the item or service will be exclusive and well-cultivated. Safer Smokes has a patented resolution that company officials say will "influence the landscape of the wellness care industry." idea angels