Tips on how to Gauge a Bad SEO Specialist

Searching for a SEO specialist is the most important decision any company could make when selling or promoting online. The right SEO specialist could make a difference between being instantly famous the world over or working hard and spending a lot of money for nothing. While it seems to be easy to learn the basics of search engine optimization, it takes a lot of hard work, dedication and natural inclination to become a successful SEO specialist. The right SEO specialist can result in a huge return on investment, and a wrong one can result in loss of money, bad customer responses and a ruined brand name. Therefore, it is important to know their aptitude and their knowledge on the subject. All bad SEO specialists have common characteristics and it is wise to know these common characteristics so that you do not waste your time investing in the wrong expert. These characteristics are as follow. There are ten indications of a poor SEO specialist and they are well worth remembering.

First, a bad SEO specialist has no record of accomplishment in successful search engine optimization activity. He is obviously a neophyte in the business and yet claims to have done many successful projects. Second, the websites in the search engines are not ranked well especially in popular search engines like Google, Yahoo, and MSN etc. Thirdly, the professional obviously lives from day to day and does not show any indication of long term planning. Fourthly, the professional does not show any appreciation for procedures and time schedules that should be met in any successful search engine optimization. They are very secretive on essential information needed by their clients and are likely to resort to widespread spamming to advertise or promote their client's goods and services.

Fifth, he performs only on page search engine optimization factors, but totally ignores off page factors. They show no regard for user experience and makes ad hoc changes for the search engines without any rationality behind it. Internet marketing helps both the provider and user of goods and services. Therefore, quality is more important than quantity when it comes to Internet marketing. Sixth, he is not result oriented, and does not try to achieve the best possible ROI. All he has is a useless 24 hour, 7 days a week service without regard to needs of the customer. Seven, he demonstrates a total lack of understanding of the theories behind search engine optimization. He does not update himself with the new information and shows a tendency to be opinionated about concepts in search engine optimization practice.

Eighth, he does not try to share his knowledge through their blogs and is rather secretive about his techniques. He does not try to educate his clients about the best search engine optimization practices. The SEO specialist shows extreme bigotry in his practice and does not want to listen to other people's opinions and beliefs that. All he knows in search engine optimization practice is the sum total of what everybody should master. If you meet a SEO specialist who is an extreme egoist that is a sure sign that you are dealing with an incompetent professional. Egoism has no place in this profession because it keeps changing. The only way to keep abreast of all developments is to have an open mind and be willing to learn new things even to the extent of unlearning what you had previously known. The SEO specialist who shows all these signs will surely have poor communication skills with his customers and even poorer results when it comes to servicing his customers.

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