Rickshaws and Marmite often have More in Common

Rickshaws and Marmite often have more in common than first realised, but only in terms of thoughts and feelings. Let us quickly point out there are no physical similarities between the toast spread and the cycle cab. We of course mean you either love it or you hate it. No one has been on a night out and walked past a rickshaw and sat on the fence, commenting; ‘I quite like those’. Instead, there is often a strong feeling either way. Some are too scared to ride them, wary of potential hazards associated with them. If only they took the time to sit down and just try it on toast! Oh, hold on. We’re getting a bit confused, here. Needless to say, Marmite is delicious and Rickshaw Advertising are safe, and so should be remembered as such. The rickshaws that you see buzzing around town are much more than just modes of transport. They are an injection of excitement into your daily life; tubes and buses can very quickly get tedious. How often have you stepped on a tube train and just felt the stuffy and dirty air covering your entire body? We realise this isn’t the nicest analogy, but it seems that this is very much a problem faced with the underground commute. A rickshaw allows you the fresh air! Couple that with the fact these vehicles are often aesthetically pleasing, because of the transition from normal billboards across town to advertising on the hood of a rickshaw. The public already stop and look when these people-powered vehicles speed past them, so why not make the most of this? Businesses promoting a product or service have absolutely cottoned onto this fact, and are proving an incredibly reliable way of generating interest about your brand. Because an advertisement board on a bus stop, in a tube station on the IMAX (that thing really is huge, isn’t it?) can’t move, it is has a very limited audience. This is where the London Outdoor Advertising beats stationery marketing, hands down. First introduced to the London scene in 1998, Simon Lane, the father of the UK pedicab industry, did not start with the capital. In fact, Cambridge was the first area he introduced with for pedicabs and so he then spread his wings to encompass London. From there, the industry has continued to grow, with the eco-friendly advertising presenting an attractive alternative to the large businesses that are wary of their carbon-footprint. Constantly pulled up on the high emission levels generated by advertising on buses, for example, the pedicab advertising presents a possible alternative, and in fact, gets the message to a higher audience; without whom they wouldn’t be able to trade. It’s a cycle that begins and ends with the consumer, we believe.