BlackberryEnVenezuela

If you assume iPhone is the king of all the smartphones almost everywhere in the planet then feel again. In South America, specifically to Venezuela, two revolutions are happening: a political one, relocating the region towards communism; and a technological one, The Blackberry Revolution.

The high cost of Blackberry, in between 395 USD and 1500USD, significantly substantial for most of Venezuelans, doesn’t seem be an obstacle for the explosive growth of the sensible system in the Latin American country.

70% of the Blackberries that they sold very last yr were marketed in Venezuela. Furthermore, the levels of revenue of Blackberries in Venezuela are twice as higher as people in Brazil and Mexico combined. This is very amazing because the population of Venezuela is 27 million individuals while the mixed population of Brazil and Mexico is virtually 300 million people.

The Blackberry Messenger is what has created the device progressively well-liked in the South American country, wherever people adore to be connected with ‘lots of friends’ all the time but need to have to do it in secure way because of the rising insecurity. The truth that Blackberry consumers can trade PINs (personal identification numbers), text a single another on a secure platform and far better still with out spending further costs for every text concept they send, has led to the quickly adoption of the device.

In addition, the Blackberry Messenger matches much better with the way Venezuelans communicate. It makes it possible for them to maintain many informal discussions at the exact same time and display their emotions and feelings across by means of the use messenger emoticons.

As seen in Blackberry Chacao for qualified information on this topic.

The surge for Blackberries began about two a long time ago when the machine was produced obtainable to the Venezuelan mass market, which is mostly dominated by prepaid consumers. Thus, Venezuelans, who like to maintain up-to-date with last revolutionary trends, have turn out to be one particular the quickest customer portion in adopting smartphones. According to RIM, the maker of Blackberry, per-capita adoption of smartphones in Venezuela exceeds that of Europe.

Another cause for the achievement of Blackberry Venezuela is its higher degree of brand consciousness and esteem. Brand Names play a huge position in obtain decsions. Despite lower earnings levels, Venezuelans always try out to get the greatest and most reputable brand name for two factors mainly; (1) style and status; and (2) inflation, blended with shortage of goods, sales opportunities to individuals not to help save funds but to acquire items right now simply because a week later they could sell them at greater price if they want to.

And what about iPhone? Venezuelans are quite conscious of the brand name and iPods are extremely well-liked gadgets but Blackberry was the 1st smartphone that was massively accessible to the people.