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If you are an emerging business with the subsequent fantastic product, occasionally you want an angel on your side. A study by the University of New Hampshire's Center for Venture Analysis showed that "angel investors" - high-net-worth individuals prepared to invest in entrepreneurial businesses at an early stage - shelled out far more than $18 billion into early-stage firms last year alone, compared to $304 million by venture capitalists. Discovering an angel investor, however, is not an effortless process. Safer Smokes Inc. is one particular organization that understands the challenge of attracting the right investors. This development-stage organization is tapping the smoking cessation market with a distinctive tobacco-cost-free, nicotine-cost-free smoke known as Bravo, which has the look of a classic cigarette and burns like tobacco, but is in fact created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For companies like Safer Smokes, it may possibly be too soon to strategy huge venture capital firms, yet time to move beyond networking with household and buddies. Angel investors to the rescue. "The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see through to the actual investment opportunity," stated Torigian. So how do organizations like Safer Smokes attract their angel? Most angel investors prefer companies that are most likely to show positive money flow within their 1st 18 months, so getting these sorts of statistics about your market place can be an incentive.
 * Have a clear-cut target industry for your product or service. For example, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $10 billion per year, up from $6 billion just 3 years ago.
 * Match the business program objectives to the angel's danger tolerance. Investors want to know the item or service will be special and well-cultivated. Safer Smokes has a patented remedy that organization officials say will "affect the landscape of the health care market." ideangels