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Open Up New Revenue Streams Using Offline Marketing Methods

Low overhead and practically nil costs to build a business are just two powerful attractions for an IM business. Just as long as you are able to connect to the net, you can take care of your business so you are not locked up at home. What so many IM markers don't realize is that segment of their market that can be reached offline. There is an entire market and audience waiting for you offline as well, and failing to bring them in is the same as denying yourself an entire source of income. Here are some ways to market your online business offline.

Quite a few people have actually gotten results by using old fashioned approaches like fliers. There are still places to hang fliers around towns and cities, so just do some testing with it and see what the results are. Take your time and write compelling copy for your fliers, and then print them off and use them. All of this is up to you as to how you want to approach it and execute it, and that is the cool part of being in business for your self.

Start becoming a business sponsor around your local area as this is very popular and works well. There are many ways you can get the media to notice you, plus you can put news about it on your site. Do not forget that you can issue press releases informing them of what you are doing in your community. What you are really doing here is offline and relationship marketing, and together they can be very effective.

You can find all kinds of small printed papers and things like that but make sure they are related to what you do. There are so many different ways to use advertising plus the various formats are there, too. When you talk to account managers for these publications, they will try to sell you more so listen closely to them. Do not forget to track your ads and do split testing to see how effective they are with your market.

There are all sorts of ways that you can market an Internet based business offline. But keep in mind that a percentage of folks are off the net more than on it. Some people see the Internet as a hobby, nothing more. That doesn't mean, however, that they won't be interested in your products or services. It is all good if you do your job right, and when they want to buy then they may remember you.

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