Green Initiatives for a Greener Prosperous Future

A green movement has stormed the globe with consumers being more environmentally aware than ever before, due to the revelations of global warming and a strong following for products that promote a greener future. The green message has been embraced by companies looking to monopolise on the market by producing more efficient and cleaner products including the Toyota Prius, subsidised solar panels and energy star products. Research and development (R&D) into technologiesthat are fuelled by the green boom branch from the 'bright green' environmentalism ideal by the writer, Alex Steffen.

The term 'bright green' supports the direction for companies to look at ecologically sustainable technologies and designs, helping to improve ones quality of life. There are three tiers being light, bright and dark green respectively.

Light Greens Seen as a lifestyle choice for individuals who want to make it a personal responsibility. Dark Greens Focused on the reduction of technologies and human population to reduce the effects humans have on the environment. Bright Greens Sustainability through improved technologies and designs for the distribution of greener products John Greer, the author of 'The Wealth of Nature Economics as if Survival Mattered' draws reference to the reduction of fossil fuels in present society as it is seen unethical in modern industries  with appropriate technologies to fill the void. Renewable energy is a key feature in how John Greer describes a sustainable future, though new ways of attaining these goals instead of contemporary methods. Resources need to be concentrated on areas of power that do not rely on nuclear, wind turbines or solar panels which are either incredibly toxic to the environment or exceed reasonable cost thresholds. The green movement in industries is rapidly growing as companies look to communicate an environmental understanding to consumers as they know the message has a high selling point and they can save on costs in the long run. Green collar workers (people who have a green job) compliment companies as they are involved in R&D research, manufacturing, agricultural and similar services that look to enhance the worlds atmosphere from fossil fuels. Not only does green energy save capital in the long run with a cleaner approach sustaining the planet for future generations but it also helps the employment rate of countries of which embrace the greener alternative. A study by the Renewable and Appropriate Energy Laboratory (RAEL) found per unit of energy distributed boosted employment in the respected sectors compared to fossil fuelled power which requires a smaller workforce. There are lucrative industries individuals can immediately take advantage of in today's market including solar panels, water efficient shower heads and various installation services to ensure money saving techniques in accordance to the high price of living. With governments implementing subsidised techniques to further convince consumers to go green, or it has simply become law. As a new way of thinking, this proves to be an untapped market with few competitors, the most popular being solar panels. Not only are solar panels now law in Australia for new homes but they are subsidised from the government and even have the potential to earn money from utility companies if they produce enough power. The direction of the world has sustainably not been viable for the continued existence of human kind, the ideals and technologies in this article look to not only improve the future for ourselves and future generations but to improve the quality of life across the globe with newer, greener techniques. [l]