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The global financial and economic crisis has caused severe problems to many sectors of the economy, such as the tourist industry. For a place like Morocco, whose main causes of cash flow are travel and leisure, mainly from EU countries and also the USA, and also the flow of transfers by Moroccans Living Abroad (MLAs), this crisis might seem a just like a real threat to its economy, that received a tourist revenue of 57 billion dirhams in 2008, approx. 20% of its GNP. Morocco

This is particularly obvious as we consider that revenues from tourism have decreased by 20% within the first months of 2009 with regards to the same period in 2008, from 4.33 to 3.46 vast amounts of dirhams. But the Moroccan tourist industry has the possibility to steer clear of the negative effects of the crisis, or even benefit from the changes undergone through the sector. Based on the Moroccan Secretary of state for Tourism, 7.878.639 tourists chose Morocco for his or her holidays in 2008, an increase of 6.4% regarding 2007. But it seems that tourists chose to shorten their stay, because the level of overnight stays in listed hotels establishments has fallen by 3%. Marrakech is by far the favourite destination of holidaymakers in Morocco.

Out of a total accommodation capacity of 152.936 beds throughout Morocco, 44.394 of them are in Marrakech, which represents almost 30%. The ONMT (Office National Marocain du Tourisme), the main tourist Moroccan administration, has declared that Morocco has the potentiality to manage up to the effects of the global economic crisis. Among its main assets may be the proximity of Morocco towards the main issuing countries, which facilitates the traffic of travelers with smaller budgets. Thus, the diversification of the products as well as an investment continues to be accelerated, a situation that's been profited by low-cost airlines and travel agencies.

One of the types of the diversification completed by the Moroccan tourist market is its will to aim at different visiting nationalities. Aside from MLAs, which make up almost half from the tourists that visit Morocco, the has traditionally centered on receiving guests from France (1.707.055 French tourists in 2008 and 22% of total visitors) and Spain (595.279 Spanish tourists in 2008, 8% from the total). But in recent years, an increasing number of tourists in the United kingdom and Belgium have decided to go to the Maghribian country. Also, the number of tourists from countries away from EU has almost doubled in the period from 2001 to 2008. The proven fact that Morocco is putting an enormous effort about this geographical diversity and that it is well aware of its important is reflected by its endeavor to attract fleeing nationalities. Clinique Gift With Purchase

For instance, the amount of German people has fallen by almost 10% from 2001 to 2008. To be able to modify this tendency, new plans to attract German visitors to the nation happen to be put in place, such as the recent opening of the spa resort in Taghazoute and the similar projects of spa resorts in Saidia (June 2009) and Mazagan (2009), that have been strategically conceived to respond to the demands from the German market. So, the diversification of the tourist industry as well as the services suggested, together with a growing excellence of the training of tourist agents, an enhancement from the investment in marketing and promotion, along with a new focus on the cooperation of private and public economic operators is allowing Morocco to ride the threats of the global economic situation while enhancing the quality of their tourism, the diversity of their services and also the well-being of its visitors.

If you decide to have a taste from the quality and number of the Moroccan tourist industry, we advise you to definitely go to the country and revel in it first hand. You can aquire a good idea from the excellence, service and range of accommodation places to stay Morocco has to offer just by surfing the net. Also, to make the best of your vacation in Morocco I recommend you to contact the local tour operator to find out about the many choices of different vacations and leisure activities that you can get in this excellent and diverse country.