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If you're an emerging company with the next fantastic product, often you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth people prepared to invest in entrepreneurial firms at an early stage - shelled out more than $18 billion into early-stage firms last year alone, compared to $304 million by venture capitalists. Finding an angel investor, however, is not an effortless job. Safer Smokes Inc. is 1 business that understands the challenge of attracting the appropriate investors. This development-stage company is tapping the smoking cessation marketplace with a special tobacco-cost-free, nicotine-free of charge smoke named Bravo, which has the appearance of a standard cigarette and burns like tobacco, but is really produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For businesses like Safer Smokes, it might be also soon to approach big venture capital firms, but time to move beyond networking with loved ones and friends. Angel investors to the rescue. "The challenge for raising capital in today's market is in harnessing the courage and vision of the angel to see through to the true investment opportunity," stated Torigian. So how do firms like Safer Smokes attract their angel? Most angel investors favor organizations that are likely to show positive cash flow inside their 1st 18 months, so having these types of statistics about your market can be an incentive.
 * Have a clear-cut target market for your product or service. For example, Safer Smokes is targeting the smoking cessation market place, which has sales approaching $10 billion per year, up from $6 billion just three years ago.
 * Match the enterprise plan objectives to the angel's risk tolerance. Investors want to know the item or service will be unique and properly-cultivated. Safer Smokes has a patented resolution that business officials say will "influence the landscape of the health care sector." setting up a business