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If you're an emerging business with the subsequent great item, occasionally you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth individuals prepared to invest in entrepreneurial firms at an early stage - shelled out far more than $18 billion into early-stage firms final year alone, compared to $304 million by venture capitalists. Obtaining an angel investor, even so, is not an effortless activity. Safer Smokes Inc. is a single organization that understands the challenge of attracting the right investors. This improvement-stage company is tapping the smoking cessation industry with a distinctive tobacco-free, nicotine-totally free smoke referred to as Bravo, which has the appearance of a classic cigarette and burns like tobacco, but is in fact created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it may be too soon to strategy huge venture capital firms, but time to move beyond networking with family members and buddies. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see via to the real investment chance," mentioned Torigian. So how do businesses like Safer Smokes attract their angel? Most angel investors favor firms that are likely to show positive cash flow inside their very first 18 months, so getting these sorts of statistics about your market can be an incentive.
 * Have a clear-cut target marketplace for your product or service. For example, Safer Smokes is targeting the smoking cessation market, which has sales approaching $ten billion per year, up from $6 billion just three years ago.
 * Match the company strategy objectives to the angel's threat tolerance. Investors want to know the item or service will be unique and nicely-cultivated. Safer Smokes has a patented resolution that business officials say will "influence the landscape of the well being care industry." idea angels com