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If you are an emerging firm with the subsequent great item, occasionally you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth men and women prepared to invest in entrepreneurial organizations at an early stage - shelled out more than $18 billion into early-stage organizations last year alone, compared to $304 million by venture capitalists. Finding an angel investor, however, is not an straightforward task. Safer Smokes Inc. is 1 organization that understands the challenge of attracting the correct investors. This improvement-stage firm is tapping the smoking cessation marketplace with a distinctive tobacco-totally free, nicotine-cost-free smoke referred to as Bravo, which has the appearance of a classic cigarette and burns like tobacco, but is truly produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For businesses like Safer Smokes, it could be too soon to strategy huge venture capital firms, yet time to move beyond networking with family and buddies. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see by means of to the true investment chance," mentioned Torigian. So how do organizations like Safer Smokes attract their angel? Most angel investors favor organizations that are likely to show positive cash flow inside their first 18 months, so having these kinds of statistics about your market place can be an incentive.
 * Have a clear-cut target market for your product or service. For instance, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $ten billion per year, up from $6 billion just three years ago.
 * Match the enterprise strategy objectives to the angel's danger tolerance. Investors want to know the product or service will be unique and well-cultivated. Safer Smokes has a patented remedy that firm officials say will "have an effect on the landscape of the well being care industry." idea angels